Why Advertising Is Failing On The Internet
Why Advertising Is Failing On The Internet
You must read this very provocative article on why advertising is failing on the internet by Eric Clemons
, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. Eric’s assertion is that the internet is shattering the old advertising models .
Its no longer appropriate or relevant to interrupt , but to seek out genuine , and transparent consumer engagement. On ther flip side to the advertisers are still spending online . Why the the predictions on media spendings for this year are dire , and heavily impacted by the global economic downturn , there are two potential stars in this year that are continuing to grow . Rich media , interactive media and mobile. But what is apparent on the consumers side is that whole advertising model is being flipped upside down as audiences are less receptive or critical of advertising practices.
PDF 
