Richard Watson of NowandNext has released this year’s version of the Trends and Technology timeline . The evolution of trends and mapping them to a visualization is a continuing project first started in 2007 involving a collaboration with Ross Dawson of Advanced Human Technologies.

This years map sees a greater expansion of continuing trends and a longer outlook than its previous versions. Whilst open to speculation and and unforeseen events the Trends map includes 5 concentric time zones extrapolating out to 2050 with the closest concentration on the next 5 years till 2015.

The map has 16 main influence lines representing the key drivers upon which the trends occur including; society & culture, geopolitics, energy and raw materials, science and technology, healthcare and medicine, the economy, news & media, retail and leisure. There is a lot more detail on this map than in previous years and its reversion back to the intersecting subway map that shows the dense hubs (megatrends) of converging lines is an interesting metaphor for mapping linked relationships.

It is important to note that the key mega trends on the map are:

- Ageing

- Power shift Eastwards

- Globalisation

- Localisation

- Digitalisation

- Personalisation

- Volatility

- Individualism

- Environmental change

- Sustainability

- Debt

- Urbanisation

Download the PDF version of the trends map @ http://nowandnext.com/PDF/trends_and_technology_timeline_2010.pdf

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Tags: Brand Intelligence, engagement, trends

This entry was posted on Monday, January 4th, 2010 at 11:27 and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.