com.in / com.Business: february 12, 2009
A major change is taking place in the fields of communication and marketing. Mass communication is slowly losing ground to a more personalized dialogue between the brands and their consumers. This dialogue is terribly powerful on the Internet and has become an endless flow of conversations.
In the heart of this dialogue, an impressive quantity of information is shared on many of the blogs, forums, communities and other social networks that are active on the web. About two thousand platforms, forty million groups, and nearly five hundred million people are already involved in these different networks where passion is more important than any other rational factor.
