Posts Tagged ‘social media’

Twitterverse enters the Lexicon

Thursday, June 4th, 2009

n. The Twitter social networking service and the people who use it. Also: twitterverse, Twitter-verse. [Blend of Twitter and universe.]

The word Twitterverse entered the lexicon of social media  in a big way in the past few months.  Its appeared on NPR (National Public Radio ) in the Washington Post, spawned a blog by Emily Chang, of Ideacodes in SF  and  the 1st or beta edition of a  Twitterverse map.

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I think the map is the  best and possibly the least abstract representation of  a fast emerging world and was produced by Brian Solis, Principal of FutureWorks, PR and New Media agency in Silicon Valley. He released a beta version of what he calls the Twitterverse v 0.9  last week ( see  Gazing into the Twitterverse). What he and partner Jess3 have produced is a spiral universe that begins to place an order to a complex set of relationships  surrounding Twitter from search, communication, mobile, analytics, relationship management, advertising and events. The spiral representation seems to be like that of solar system revolving around a central star in long tendrils representing  a map of tools and applications  for conversation management and measurement emanating from the vortex of Twitter.

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Understanding the Influence Landscape

Tuesday, May 26th, 2009

influence-landscape-resizedAfter 50 years of mass advertising  have we reached such a level of cynicism that the magic of the message fails to impress unless it entertaining or funny?  It is unerringly clear that as the speed and ubiquity of digital touch points grows,  controlling the message has become increasingly difficult for marketers.  When it comes beginning to understand the  influencer landscape there a number of consumer truths that have to be reconciled  to understand why this has become so important. The marketing messages in mass media, even in the most cleverly devised campaigns, seem to be dismissed by consumers as missing an element of the truth or transparency, as if too say,  they have worn out their welcome.

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2.0 Enthusiasm

Thursday, February 19th, 2009

com.in / com.Business: february 12, 2009

A major change is taking place in the fields of communication and marketing. Mass communication is slowly losing ground to a more personalized dialogue between the brands and their consumers. This dialogue is terribly powerful on the Internet and has become an endless flow of conversations.

In the heart of this dialogue, an impressive quantity of information is shared on many of the blogs, forums, communities and other social networks that are active on the web. About two thousand platforms, forty million groups, and nearly five hundred million people are already involved in these different networks where passion is more important than any other rational factor.

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Obama Taps into Public Discussions to Draft Policies

Thursday, January 29th, 2009

In an unprecedented move, on his first day in office, Obama took a strong stance on transparency and clarity not just to the United States but to the world. The new president wants to know what people are saying and he will be using social media tracking and analytic tools to tap into conversations and alert to trends.

Obama said in his opening speech, the way to make a government responsible is to hold it accountable… and transparent so that the American people can know what decisions are being made, how they are being made and whether their interests are being well served. (more…)