After 50 years of mass advertising have we reached such a level of cynicism that the magic of the message fails to impress unless it entertaining or funny? It is unerringly clear that as the speed and ubiquity of digital touch points grows, controlling the message has become increasingly difficult for marketers. When it comes beginning to understand the influencer landscape there a number of consumer truths that have to be reconciled to understand why this has become so important. The marketing messages in mass media, even in the most cleverly devised campaigns, seem to be dismissed by consumers as missing an element of the truth or transparency, as if too say, they have worn out their welcome.
Posts Tagged ‘social media tracking’
Understanding the Influence Landscape
Tuesday, May 26th, 2009Tags: blogger, business intelligence, Community, consumer communications, conversations, CRM, dialogue idea, engagement, influencer landscape, influencer maps, influencers, networks, relationship marketing, social media, social media tracking, social netrworks
Posted in Bigger Picture, Brand Communications, Brand Intelligence, CRM, Community, Digital Marketing, General, User Experience, social media, web 2.0 | No Comments »
Obama Taps into Public Discussions to Draft Policies
Thursday, January 29th, 2009In an unprecedented move, on his first day in office, Obama took a strong stance on transparency and clarity not just to the United States but to the world. The new president wants to know what people are saying and he will be using social media tracking and analytic tools to tap into conversations and alert to trends.
Obama said in his opening speech, the way to make a government responsible is to hold it accountable… and transparent so that the American people can know what decisions are being made, how they are being made and whether their interests are being well served. (more…)
Tags: conversations, social media, social media tracking, storytelling
Posted in User Experience, social media, web 2.0 | No Comments »
