In a recent article by eMarketer there was 1st true indications that there’s “No Online Ad Recession, Yet” and interestingly their calculations do not indicate that online advertising has entered a recession. The numbers speak for themselves.
The net US revenues at the four major search portals, which account for by far the majority of online ad revenues, all showed quarter-over-quarter growth in Q4 2008 and fell in Q1 2009. But that represents only one quarter of falling growth—and it follows the traditionally oversized Q4.
