Posts Tagged ‘insight’

Books for the New Year

Wednesday, January 27th, 2010

Here comes the New Year with its load of good resolutions. Beside stopping smoking, registering to the ridiculously expensive fitness club at the corner and promising to celebrate Valentine’s Day elsewhere than on the sofa watching a pointless TV series, many have promised themselves to launch in a frenetic rythm of « useful » reading (free papers don’t belong in this category…).

Here I could discuss a never-ending quantity of books a good webdesigner, creative, strategic planner and any other person whose job is related to the Web and social media could purchase. No way! However I can share with you a few very interesting publications, which will bring you happiness and inspiration over the long winter nights.

I chose to build various themes, so that any one of you can quickly find one or more books to purchase or to offer. (more…)

2009 the Year of Influence

Wednesday, May 13th, 2009

To quote Ross Dawson – (Trends in living networks) the social media , online and media industries are beginning to talk about 2009 as the year influence  Companies worldwide are rapidly shifting their marketing resources to tap the power of influence in the burgeoning world where the consumer has taken control.

In general terms there are a number of primary reasons for the increasing importance of influence:

* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.

* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.

* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.

* The aggregation of social media, which gives a far stronger voice to the many individual conversations.

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