Nestlé launched the Creating Shared Value concept at the United Nations in New York in 2009, and on Thursday 27 May 2010 Nestlé is co hosting the second Creating Shared Value Forum with the International Business Leaders’ Forum in participation with the UN Office for Partnerships. The Forum gathers world’s leading experts in the areas of nutrition, water and rural development to discuss the serious global challenges facing all of us in these three areas, and the role of business in solving them.
While the Forum is being webcast live on www.nestle.com ( from 09:45 to 18:00 CET ) the live audience has the opportunity to ask questions to the panelists or participate in parallel debate online. LABEL is assisting the Nestlé Creating Shared Value Forum and its team in hosting the debate on www.creatingsharedvalue.org
In the past year Facebook saw an unprecedented growth worldwide and there is no current indication that this growth will stop in 2010 or beyond. (New estimates show it is fast approaching 500 million users.) Brands, companies and organisations cannot ignore the network effect driving Facebook’s and other social networks adoption across the world. Its no longer a matter of asking whether they should be involved in this media it’s a matter of when and how they can becoe involved. LABEL recommends that elements of social media marketing and communications should be included as digital touchpoints that support traditional communications channels for any brand, company or organization today. (more…)
Monkeys with Typewriters – Myths and realities of social media at work.
There seems to be a lot of books that are be published about social media, the new digital marketing paradigm, and they are propagating as fast that the exponential growth of social media and networking. Most are, unfortunately, the non-descript how to do, or dummies guide to social media or how to use particular tool or a book rushed to print on hype. For the most part these serve their purpose but will be outdated by the time they publish or contain nothing more that are dry set of repetitive studies presented as a mind numbing, blunt string of wide eyed testimonies that say the “times are a changing”. I must say, save the print and spare me the drudgery please. Then I also must concede, I am not the target audience or buyer of such books.
Jemima Gibbons recently published book, Monkeys with Typewriters is quite different to those aforementioned book types. Its a new and refreshing read, a sparkling gem in a field of proliferating drudgery of “read this now and it will change your life” books. It also poignantly marks the period we are experiencing. (more…)
When in logged into my Gmail a few nights ago I got a screen that introduced me to Google’s Buzz. At a first glance I skipped over it not wanting to go to deep into a distracting setup that stopped me from doing what I had originally set out to do : check my email . In hindsight I am left questioning whether Google’s BUZZ has any buzz? Buzz will probably have impact on the digital marketing world overtime but its not that apparent at the moment. However, we should take notice of this change. Buzz is a service that aims to compete in the social networking space not unlike the services of Bebo, Orkut ( owned by Google) Facebook, Twitter to take on the likes of Facebook and Twitter, across devices like the PC and mobile phone.
What Buzz is attempting to do is add the social networking features in the burgeoning number of Google’s services, over the top of the existing number of contacts a person has in their Gmail accounts. It has 97million users at its disposal to do this but it does pale in consideration of Facebook’s 400 million users, Myspace’s 130 million user and Friendster’s 115 million users. Google’s published rationale for Buzz is to work a more centralised and sorted approach to social services, sorting out the noise and organising information into a a relevant experience for users. On its blog it says ” With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you’re up to in real-time and stay more connected to more people. In today’s world of status messages, tweets and update streams, it’s increasingly tough to sort through it all, much less engage in meaningful conversations. ”
To quote Ross Dawson – (Trends in living networks) the social media , online and media industries are beginning to talk about 2009 as the year influence Companies worldwide are rapidly shifting their marketing resources to tap the power of influence in the burgeoning world where the consumer has taken control.
In general terms there are a number of primary reasons for the increasing importance of influence:
* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.
* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.
* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.
* The aggregation of social media, which gives a far stronger voice to the many individual conversations.
P & G hosted an EMEA Digital Night at in Geneva bringing together its marketing , ecommerce , digital communications people and their agencies to participate in a digital and social media experiment on a real live campaign. At its outset it appeared to be a daunting proposal , to spearhead a full blown digital media campaign in two hours with the ultimate goal being to maximize the groups reach , push their influence, and market and sell the idea of donating for a Pampers & UNICEF program to eliminate Tetanus. The aim to raise 100, 000 GBP in 18 hours.
In a recent article by eMarketer there was 1st true indications that there’s “No Online Ad Recession, Yet” and interestingly their calculations do not indicate that online advertising has entered a recession. The numbers speak for themselves.
The net US revenues at the four major search portals, which account for by far the majority of online ad revenues, all showed quarter-over-quarter growth in Q4 2008 and fell in Q1 2009. But that represents only one quarter of falling growth—and it follows the traditionally oversized Q4.
A major change is taking place in the fields of communication and marketing. Mass communication is slowly losing ground to a more personalized dialogue between the brands and their consumers. This dialogue is terribly powerful on the Internet and has become an endless flow of conversations.
In the heart of this dialogue, an impressive quantity of information is shared on many of the blogs, forums, communities and other social networks that are active on the web. About two thousand platforms, forty million groups, and nearly five hundred million people are already involved in these different networks where passion is more important than any other rational factor.
From advertising and brand identity (brand management) to development of information technologies solutions (business intelligence), via web, multimedia & social media, LABEL delivers a fully integrated services offer.
With 60 experts based in Geneva, LABEL not only advises more than 100 customers such as Nestlé, Baume & Mercier, Tag Heuer, CIO, Swissquote, Veolia, Hayek, ..., it conceptualizes, develops and implements business solutions.
Brian Solis, l’un des auteurs de référence dans le domaine des Médias Sociaux, introduit dans son dernier livre, intitulé «Engage», le concept du SRM (Social Relationship Management). L’article qui suit s’inspire fortement d’un article lu récemment sur son blog – www.briansolis.com et que je vous recommande. […]
In the past year Facebook saw an unprecedented growth worldwide and there is no current indication that this growth will stop in 2010 or beyond. (New estimates show it is fast approaching 500 million users.) Brands, companies and organisations cannot ignore the network effect driving Facebook’s and other social networks adoption across the world. Its no longer a matter of asking whether they should be involved in this media it’s a matter of when and how they can becoe involved. LABEL recommends that elements of social media marketing and communications should be included as digital touchpoints that support traditional communications channels for any brand, company or organization today.
