After 50 years of mass advertising have we reached such a level of cynicism that the magic of the message fails to impress unless it entertaining or funny? It is unerringly clear that as the speed and ubiquity of digital touch points grows, controlling the message has become increasingly difficult for marketers. When it comes beginning to understand the influencer landscape there a number of consumer truths that have to be reconciled to understand why this has become so important. The marketing messages in mass media, even in the most cleverly devised campaigns, seem to be dismissed by consumers as missing an element of the truth or transparency, as if too say, they have worn out their welcome.
Posts Tagged ‘blogger’
Understanding the Influence Landscape
Tuesday, May 26th, 2009Tags: blogger, business intelligence, Community, consumer communications, conversations, CRM, dialogue idea, engagement, influencer landscape, influencer maps, influencers, networks, relationship marketing, social media, social media tracking, social netrworks
Posted in Bigger Picture, Brand Communications, Brand Intelligence, CRM, Community, Digital Marketing, General, User Experience, social media, web 2.0 | No Comments »
