I think this article is a must read – http://news.bbc.co.uk/2/hi/technology/8590306.stm
At the F8 conference in San Francisco, Mark Zuckerberg unveiled a number of products he says are aimed at putting users and their friends at the “centre of the web”. It will surely work on the further unseating of Google being the site or service synonymous with internet usage and the webs most used or visited service.
Archive for the ‘Search’ Category
Facebook and SEO
Tuesday, March 16th, 2010
In terms of SEO Facebook has become one of, if not, the largest influencer in organic search today. This is something not to ignore for any SEO oriented marketer or communicator. Its very easy to work out what is driving this .. the sheer size of its user numbers pages and content links have driven it to prominence.
- 400 M registered users with 200 M logging in each day
- More than 3 billion photos uploaded to the site each month
- More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
- More than 3.5 million events created each month
# source Facebook statistics
Here is a simple list of tactical steps on how to benefit from using Facebook’s SEO advantage (adapted from All About Facebook)
1. Start with a good URL
URLs are critical in search engine optimization. Google (and other search engines) use as much information as possible to determine the relevance of a particular page for a given search. Currently Facebook enables those pages with over 100 fans to get a vanity URL. A vanity URL is the short Facebook URL that helps people easily access your page.
brand.intelligence™. What is it?
Saturday, January 10th, 2009brand.intelligence™ has been developed by LABEL to create a bridge and form an alliance between the brand management and the business intelligence.
brand.intelligence™ is used to help our clients to connect their marketing / communications with their business applications.
