Archive for the ‘Brand Communications’ Category

brand.intelligence™. What is it?

Saturday, January 10th, 2009

brand.intelligence™ has been developed by LABEL to create a bridge and form an alliance between the brand management and the business intelligence.

brand.intelligence™ is used to help our clients to connect their marketing / communications with their business applications.

(more…)

Is there something going wrong between the brands and their consumers?

Friday, January 9th, 2009

You’ll find a good summary of the current situation in the video herafter.



Begin a dialogue.

Brands need to change the way they converse and communicate with their consumers. The challenge is to move from unilateral communication to a true dialogue. An extremely powerful dialogue on the Internet that has become an unlimited flow of conversations.

(more…)